Internet Publicity

by Steve O'Keefe

Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471161756
• ISBN13: 9780471161752
• Release Date: November 1996
• Publisher: Wiley
• Length: 416 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 7.5" x 9.2"

Customer Reviews

Even the Author Thinks This Book is Out of Date

I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? It covers Prodigy, GEnie, and CompuServe (mostly irrelevant now) as well as AOL and the Web (more relevant than ever). Several chapters are still worth reading: using e-mail news releases, booking chat tours, and dealing with flames. Skip the demographics chapter. This book is strong on techniques for communicating online that have not changed, but it's also lacking examples from the last several years.

Excellent book covering the internet and PR

Specifically targeted at book PR but I found it very usefull as a general intro to the internet

This book is a great resource for anyone doing Web Promotion

I have read a lot of books on Internet marketing and promotion. Some good, some useless. Steve does a great job writing in easy to understand english and presenting a wealth of resources the online marketer can really use. A lot of marketing books cater to only the big corporations. This book is for anyone who wants to learn how to do Internet Promotion the right way, for Free.

All essentials necessary for Web success

As a PR professional I've purchased several books on this subject, most of which are gathering dust on the shelf. I return to this source again and again. The accompanying one-stop web reference site is updated on a timely basis and always cuts my research time. If the office were burning, this is what I'd grab on my way out!

Insanely Great!

Thanks to Steve O'Keefe, my web site (http://www.intrepidtraveler.com) started generating income three days after it went up. It's selling my home-based travel agent system at a blistering clip -- and I've just barely begun to implement the scores of success strategies he provides. O'Keefe's book deserves to become the bible for every web marketer and pretty soon that'll mean everyone! -- Kelly Monaghan, author of "Home-Based Travel Agent"