Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions

by Sandra Beckwith

Book Overview

Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today's information-overloaded society?poses a huge... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 141952299X
• ISBN13: 9781419522994
• Release Date: June 2006
• Publisher: Kaplan Business
• Length: 242 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 7.8" x 8.8"

Customer Reviews

It's a Keeper! Get this PR Book with Easy-to-Understand Strategic Insights

Sandra Beckwith has put together a very readable book with practical insights for handling public relations in the real world. This work will help you develop a strategy for getting your organization's message out into the public square. Her step-by-step process even has forms you can use in your PR planning. Public relations is so much more than just talking to media when they happen to be interested in your organization. The author shows how you can become proactive right now in getting your message noticed.

A much needed simple but solid book on publicity for nonprofit directors!

What a wonderful book. It was pretty to look at, and easy to read. If you are starting a nonprofit or want to improve on your existing nonprofit, then this book will probably help you in either project. It will help your organization generate media exposure that usually leads to awareness, growth, and contributions for your organization. And all at minimal cost. Use this book to create or improve upon your organization's publicity plan. All nonprofit executive directors and development directors should have a copy of this book! It is broken into four sections: 1. Getting started 2. Tools 3. Tactics 4. The plan Topics covered in detail include media materials, news releases, and pitch letters. The information provided is light on theory and jargon and heavy on instruction. And if you follow the advice in the four sections you will without a doubt create a solid publicity program for your organization. The author also discusses alternatives to publicity that amount to traditional marketing techniques. They include: 1. Direct mail 2. Advertising 3. Public speaking 4. E-Newsletters, and 5. Viral marketing All in all, a great book and one that will get a lot of use by the people who head a nonprofit. 5 stars!