Publicity & Media Relations Checklists

by David R. Yale

Book Overview

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists...

• Format: Paperback
• Language: English
• ISBN: 0844232181
• ISBN13: 9780844232188
• Release Date: January 1995
• Publisher: McGraw-Hill Companies
• Length: 200 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 8.5" x 10.9"

Customer Reviews

Great Info!!

If you have been in this kind of field before you will know that this book is a great help. Very detailed and well organized.

Very Insightful

This was a new direction that my job demaned I proceed in and I was very nrevous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference that I cannot function without.