Public Relations Writing: Principles in Practice

by Donald F. Treadwell, Jill B Treadwell, Jill B. Treadwell

Book Overview

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages...

• Format: Paperback
• Language: English
• ISBN: 1412905516
• ISBN13: 9781412905510
• Release Date: April 2005
• Publisher: Sage Publications, Inc
• Length: 544 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.0" x 8.0" x 10.0"

Customer Reviews

Excellent textbook for all PR students

All PR practitioners would benefit from the solid, comprehensive grounding in communications issues presented in this book. The emphasis on cultural and ethical influences presented throughout is vital to all public relations work and the discussion is well presented here. The chapters on writing present useful overviews on the process and common PR materials. However, some descriptions of materials are very brief and all assume the student has an adequate knowledge of basic writing skills and techniques. Readers who really want to focus on writing will want to supplement this book with others that have more in-depth coverage of writing issues and content ideas.

lots of good information

The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations.