Public Relations: The Profession and the Practice

by Craig Aronoff, Otis W. Baskin, Suzette T. Heiman, et al.

Book Overview

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073378879
• ISBN13: 9780073378879
• Release Date: November 2008
• Publisher: McGraw-Hill Higher Education
• Length: 393 Pages
• Weight: 1.78 lbs.
• Dimensions: 0.8" x 7.9" x 9.8"

Customer Reviews

Great!!!

I recieved this book in awesome condition and earlier than I thought. It was my first purchase and I'm so pleased with my purchase!!!! I will buy from them again!!!

Good book! Worth buying

I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands. The text is very clear and the samples are excellent. Chapter 6 (Methods of Public Relations) and chapter 9 (Public Relations Research) are very interesting. I can recommend this book to everyone.- Marco de Moulin