Public Relations Theory: Capabilities and Competencies

by Robert L Heath, Jae-Hwa Shin, Robert L. Heath

Book Overview

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!

Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work

Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification...

• Format: Paperback
• Language: English
• ISBN: 0470659319
• ISBN13: 9780470659311
• Release Date: December 2020
• Publisher: Wiley-Blackwell
• Length: 400 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.9" x 6.9" x 9.8"