Public Relations: Theory and Practice

by Mark Sheehan

Book Overview

This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the...

• Format: Paperback
• Language: English
• ISBN: 1865089222
• ISBN13: 9781865089225
• Release Date: April 2004
• Publisher: Allen & Unwin
• Length: 480 Pages
• Weight: 2.01 lbs.
• Dimensions: 1.2" x 6.8" x 9.0"