Public Relations: The Profession and the Practice

by Dan Lattimore, Otis Baskin, Suzette Heiman, et al.

Book Overview

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071315780
• ISBN13: 9780071315784
• Release Date: July 2011
• Publisher: McGraw-Hill Europe
• Weight: 2.30 lbs.

Customer Reviews

Good book! Worth buying

I use this book for my study Creative Communication at the University of Professional Education Ichthus in Rotterdam, the Netherlands. The text is very clear and the samples are excellent. Chapter 6 (Methods of Public Relations) and chapter 9 (Public Relations Research) are very interesting. I can recommend this book to everyone.- Marco de Moulin