Public Relations, Society & Culture: Theoretical and Empirical Explorations

by Lee Edwards

Book Overview

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations...

• Format: Paperback
• Language: English
• ISBN: 0415572746
• ISBN13: 9780415572743
• Release Date: February 2011
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"