Public Relations Programming and Production

by E.W. Brody

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual...

• Format: Hardcover
• Language: English
• ISBN: 027592677X
• ISBN13: 9780275926779
• Release Date: March 1988
• Publisher: Praeger
• Length: 338 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"