Public Relations Practice in India - An Excellence Study

by Uma Bhushan

This book reports the results of the first systematic analysis of public relations practice in India covering the top spectrum of business organisations in India (as ranked in the Economic Times 500 Companies, 2005). The book enriches the existing body of knowledge by exploring the applicability of the global theory of public relations excellence in India and the relationship of practitioners' cultural values and their practice of the Excellence Principles...

• Format: Paperback
• Language: English
• ISBN: 3659183792
• ISBN13: 9783659183799
• Release Date: August 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 240 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"