Public Relations Online: Lasting Concepts for Changing Media

by Tom Kelleher

Book Overview

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the...

• Format: Paperback
• Language: English
• ISBN: 1412914175
• ISBN13: 9781412914178
• Release Date: December 2006
• Publisher: Sage Publications, Inc
• Length: 184 Pages
• Weight: 2.95 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"