Public Relations in Practice

by Anne Gregory

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.

International in scope, and...

• Format: Paperback
• Language: English
• ISBN: 0749433817
• ISBN13: 9780749433819
• Release Date: November 2003
• Publisher: Kogan Page
• Length: 210 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.7" x 6.5" x 9.2"