Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

by C. Kay Weaver

Book Overview

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.

Providing a critical examination...

• Format: Paperback
• Language: English
• ISBN: B007YZPHF2
• ISBN13: 9780415872867
• Release Date: December 2010
• Publisher: Routledge
• Length: 298 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"