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Hardcover Public Relations History: Reworking Pasts and Reclaiming Futures Book

ISBN: 1138853976

ISBN13: 9781138853973

Public Relations History: Reworking Pasts and Reclaiming Futures

Although PR scholarship has significantly extended its methodological, reflective and theoretical range, the accompanying resurgence in PR history scholarship still lags behind. This book aims to take apart existing PR history and reconstruct ways of doing it better - to widen the scope of PR by freeing its pasts, presents and futures from the effects of narrow, ideologically driven histories and methods of historiography. 

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Format: Hardcover

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