Public Relations for Management Success

by Frank Jefkins

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success

defines public relations and examines particular techniques,...

• Format: Hardcover
• Language: English
• ISBN: 1138571628
• ISBN13: 9781138571624
• Release Date: April 2018
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"