Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt

by Gerry McCusker

From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749445726
• ISBN13: 9780749445720
• Release Date: March 2006
• Publisher: Kogan Page
• Length: 327 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"