Public Relations Cases: International Perspectives

by Moss Daniel

This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations.

This second edition of Public Relations Cases builds on the...

• Format: Hardcover
• Language: English
• ISBN: 0415773369
• ISBN13: 9780415773362
• Release Date: July 2010
• Publisher: Routledge
• Length: 192 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"