Public Relations Campaigns: An Integrated Approach

Bys: Luttrell, Regina M. and Capizzo, Luke W.

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to...

• Format: Paperback
• Language: English
• ISBN: 1071902016
• ISBN13: 9781071902011
• Release Date: April 2025
• Publisher: Sage Publications, Inc