Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

by Rob Brown

Book Overview

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.

Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries,...

• Format: Hardcover
• Language: English
• ISBN: 0749455071
• ISBN13: 9780749455071
• Release Date: April 2009
• Publisher: Kogan Page
• Length: 192 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.5" x 9.4"