Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges

by Sarah Bowman

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.

Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but...

• Format: Hardcover
• Language: English
• ISBN: 1787692922
• ISBN13: 9781787692923
• Release Date: October 2018
• Publisher: Emerald Publishing Limited
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"