Public Relations and Strategic Communication

by Karen Sutherland

The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management...

• Format: Paperback
• Language: English
• ISBN: 019030460X
• ISBN13: 9780190304607
• Release Date: November 2019
• Publisher: Oxford University Press, USA
• Length: 416 Pages
• Weight: 1.99 lbs.
• Dimensions: 0.7" x 8.0" x 9.7"