Public Relations and Community: A Reconstructed Theory

by Dean Kruckeberg

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based...

• Format: Hardcover
• Language: English
• ISBN: 0275929116
• ISBN13: 9780275929114
• Release Date: May 1988
• Publisher: Praeger
• Length: 156 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"