EXCELLENCE IS NOT ENOUGH. In today's business climate, it is not enough to have superior public relations skills. Most of your colleagues (a.k.a. competitors) have those same skills. What sets the STAR account executive apart are the skills described in this book. Quick to read and absorb, with direct action items and guidance, this book can change your job into a career; your career into a VP; your VP into a CEO or Owner. Invest in new skills. Invest...