Public Relations

by Tom Kelleher

Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.

Distinctive Features

* Extended...

• Format: Paperback
• Language: English
• ISBN: 0190201479
• ISBN13: 9780190201470
• Release Date: January 2017
• Publisher: Oxford University Press, USA
• Length: 456 Pages
• Weight: 1.84 lbs.
• Dimensions: 0.8" x 7.9" x 9.9"