Public Relations: Principles And Procedures

By Theodore R Sills

Book Overview

""Public Relations: Principles and Procedures"" by Theodore R. Sills is a comprehensive guide to the field of public relations. The book covers the fundamental principles and practices of public relations, including the history and evolution of the field, the role of public relations in society, and the various strategies and tactics used by PR professionals.The book is divided into four parts. Part I provides an overview of the field, including its history, ethics, and the role of public relations in society. Part II covers the planning and research process, including setting objectives, identifying target audiences, and conducting research. Part III focuses on the implementation of PR strategies and tactics, including media relations, crisis management, and event planning. Part IV discusses the evaluation and measurement of PR campaigns.Throughout the book, Sills emphasizes the importance of ethical and responsible PR practices. The book includes case studies and examples from real-world PR campaigns, as well as exercises and activities to help readers apply the concepts and techniques discussed.Overall, ""Public Relations: Principles and Procedures"" is a valuable resource for students and professionals in the field of public relations, providing a comprehensive overview of the principles, practices, and strategies used in the industry.Topics Covered Include: Molding Public Opinion, What The Counsel Does, The Client, Internal PR Methods, Publicity And Techniques, The Growing Business.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1432586262
• ISBN13: 9781432586263
• Release Date: March 2007
• Publisher: Kessinger Publishing
• Length: 336 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"