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Paperback Public Opinion Book

ISBN: 0803940238

ISBN13: 9780803940239

Public Opinion

(Part of the Communication Concepts Series)

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Format: Paperback

Condition: Very Good

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Book Overview

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.

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