Psychology of Persuasion

Bys: Mendoza Jacomino, Carlos Alexander, Abaunza Gutiérrez, Lhia, Martinez de Valle, Chiara

In the age of social networks, social manipulation has become a pervasive and disturbing phenomenon. This paper investigates the psychological and social mechanisms underlying social persuasion and manipulation. Fundamental theories such as Bandura's social learning theory, Festinger's cognitive dissonance theory, and Foucault's theory of power and knowledge are explored. In addition, the power of social influence, cognitive biases, and the role of...

• Format: Paperback
• Language: English
• ISBN: 6208082129
• ISBN13: 9786208082123
• Release Date: September 2024
• Publisher: Our Knowledge Publishing
• Length: 56 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"