Psychology in Business: Theory and

by Lesley Mckenna, Eugene F. McKenna, McKenna

Covering key concepts in mainstream psychology, this book is designed to be of interest to those pursuing management and related professional courses. Numerous examples and illustrations integrate psychology with business functions - such as accounting, marketing, personnel and industrial safety. The main emphasis is on the study of psychology in a commercial and industrial context. Each chapter has a brief introduction, a summary and a list of review...

• Format: Paperback
• Language: English
• ISBN: 0863770428
• ISBN13: 9780863770425
• Release Date: December 1987
• Publisher: Psychology Press (UK)
• Length: 427 Pages