Psychologicl Processes and Advertising Effects

by Linda F. Alwitt

Book Overview

There has been a dramatic transformation in our understanding of how advertising affects consumer behavior. Theoretical and methodological advances in cognitive psychology, social cognition, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0898595150
• ISBN13: 9780898595154
• Release Date: January 1985
• Publisher: Lawrence Erlbaum Associates
• Length: 320 Pages
• Weight: 1.40 lbs.