Protecting Your Company Against Competitive Intelligence

by Carolyn M. Vella and John J. McGonagle

Book Overview

As businesses learn more about competitive intelligence (CI) and how to use it, the ferocity of competition rises to a new level. Naturally, people will seek ways to protect themselves and their organizations against CI, but how? McGonagle and Vella, specialists in CI and what can be called CI countermeasures, have studied the problem from its beginning, and now offer corporate executives and executives in public and nonprofit organizations a portfolio...

• Format: Hardcover
• Language: English
• ISBN: 1567201172
• ISBN13: 9781567201178
• Release Date: January 1998
• Publisher: Praeger
• Length: 176 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 6.6" x 9.5"