Promotional Screen Industries

by Paul Grainge, Catherine Johnson, Catherine Johnson

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.

In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies,...

• Format: Hardcover
• Language: English
• ISBN: 0415831628
• ISBN13: 9780415831628
• Release Date: April 2015
• Publisher: Routledge
• Length: 236 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"