Promotion, Recruitment and Retention of Members in Nonprofit Organizations

by Alfonso López-Lira Arjona, Cecilia Isabel Calderón Valencia, Judith Cavazos-Arroyo

Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs' survival is linked to the promotion, recruitment and retention of members.

• Format: Hardcover
• Language: English
• ISBN: 1839826592
• ISBN13: 9781839826597
• Release Date: February 2021
• Publisher: Emerald Publishing Limited
• Length: 136 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"