Promotion of Pharmaceuticals: Issues, Trends, Options

by Suzan Kucukarslan, Dev S. Pathak, Julie A Fisher, et al.

This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560243848
• ISBN13: 9781560243847
• Release Date: May 1993
• Publisher: CRC Press
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.1" x 8.4"