Promotion in the Merchandising Environment 2nd Edition

by Kristen K. Swanson and Judith C. Everett

Book Overview

Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. "Promotion in the Merchandising Environment, "2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses...

• Format: Hardcover
• Language: English
• ISBN: 156367551X
• ISBN13: 9781563675515
• Release Date: August 2007
• Publisher: Fairchild Books
• Length: 560 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.3" x 8.4" x 10.1"