Promotion in the Merchandising Environment 2nd Edition

by Kristen K. Swanson and Judith C. Everett

Book Overview

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 156367551X
• ISBN13: 9781563675515
• Release Date: August 2007
• Publisher: Fairchild Books
• Length: 560 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.3" x 8.4" x 10.1"