Promotion in the Merchandising Environment

by Kristen K. Swanson and Judith C. Everett

Book Overview

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1563671050
• ISBN13: 9781563671050
• Release Date: January 2001
• Publisher: Fairchild Books & Visuals
• Length: 587 Pages
• Weight: 3.70 lbs.
• Dimensions: 1.5" x 8.2" x 10.0"