Promotion and Marketing for Broadcasting and Cable

by Susan Tyler Eastman, Robert Klein, Robert A. Klein

Book Overview

Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological,...

• Format: Paperback
• Language: English
• ISBN: 0240803426
• ISBN13: 9780240803425
• Release Date: May 1999
• Publisher: Focal Press
• Length: 248 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.5" x 6.0" x 9.2"