Promoting Fashion

by Caline Anouti and Barbara Graham

Fashion promotion and marketing communications is a fast-moving and challenging environment. Promoting Fashion puts the consumer first: only with an understanding of your customer can you choose wisely from the vast range of promotional tools available. This book is an invaluable guide for fashion students and professionals, covering advertising campaigns, traditional and onli communicating the brand messa PR; social media; online and offline fashion...

• Format: Paperback
• Language: English
• ISBN: 1786272156
• ISBN13: 9781786272157
• Release Date: August 2018
• Publisher: Laurence King
• Length: 224 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 7.4" x 10.2"