Project X - Nissin Cup Noodle

By Tadashi Katoh

In a time when the Japanese food industry was struggling economically, a mannamed Momofuku Andou sought to turn the tide. Seeking a new type of food for anew era, he ordered the development of a "cup noodle" -- a revolutionaryidea for a convenient instant noodle. Overcoming public skepticism as well asdoubts even from those within their own company, Andou and his staff of youngdevelopers constantly challenged convention to create this new product. Behindthe now familiar cup o' noodle, which has sold over 8.2 billion worldwide, therelies a dramatic story of the struggles of the men behind its success.

• Format: Paperback
• Language: English
• ISBN: 1569709599
• ISBN13: 9781569709597
• Release Date: July 2006
• Publisher: Digital Manga Publishing
• Length: 208 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.0" x 8.3"