Progress in Tourism Marketing

by Metin Kozak

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness,...

• Format: Hardcover
• Language: English
• ISBN: 0080450407
• ISBN13: 9780080450407
• Release Date: March 2006
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.64 lbs.
• Dimensions: 1.0" x 6.7" x 9.5"