Programming Tv, Radio, and Cable

by Lynne Gross and Edwin Vane

Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done...

• Format: Paperback
• Language: English
• ISBN: 0240801288
• ISBN13: 9780240801285
• Release Date: January 1994
• Publisher: Focal Press
• Length: 400 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.7" x 8.1" x 10.0"