Programming for TV, Radio and the Internet: Strategy, Development, and Evaluation

by Brian Gross, Philippe Perebinossoff, Lynne Gross

Book Overview

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded...

• Format: Paperback
• Language: English
• ISBN: 0240806824
• ISBN13: 9780240806822
• Release Date: April 2005
• Publisher: Routledge
• Length: 324 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.6" x 7.3" x 10.2"