Profitbrand: How to Increase the Profitability, Accountability & Sustainability of Brands

by Nick Wreden

""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management

• Format: Hardcover
• Language: English
• ISBN: 0749444657
• ISBN13: 9780749444655
• Release Date: September 2005
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"