Profitable Customer Engagement: Concept, Metrics and Strategies

by V. Kumar

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business...

• Format: Hardcover
• Language: English
• ISBN: 8132113403
• ISBN13: 9788132113409
• Release Date: January 2014
• Publisher: Sage Publications Pvt. Ltd
• Length: 340 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.5" x 9.5"
• Age Range: 2 to 6 years
• Grade Range: Preschool to Grade 1