Profit with Purpose: A Marketer's Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences

by Teneshia Jackson Warner

Managing a business for profit alone is a short-term-success strategy at its best. When profit becomes the primary focus over a sense of purpose, organizations tend to zero in on the bottom line, neglecting what should be central to every marketing initiative'??the interests of customers. This book is about the long view. In it, author Teneshia Jackson Warner challenges you to put '??Purpose'?? at the center of every business decision, and she explains...

• Format: Hardcover
• Language: English
• ISBN: 0985179503
• ISBN13: 9780985179502
• Release Date: November 2012
• Publisher: Paramount Market Publishing
• Length: 219 Pages
• Weight: 0.50 lbs.
• Age Range: 17 years and up