Profit Driven Business Analytics: A Practitioner's Guide to Transforming Big Data Into Added Value

by Cristian Bravo, Wouter Verbeke, Bart Baesens

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into...

• Format: Hardcover
• Language: English
• ISBN: 1119286557
• ISBN13: 9781119286554
• Release Date: October 2017
• Publisher: Wiley
• Length: 416 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.5" x 6.3" x 9.0"