Profit Brand: How to Increase the Profitability Accountability and Sustainability of Brands

by Nick Wreden

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy...

• Format: Paperback
• Language: English
• ISBN: 0749450185
• ISBN13: 9780749450182
• Release Date: June 2007
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"