Profiles in Small Business: A Competitive Strategy Approach

by Gavin C. Reid, Lowell R Jacobsen, Margo E Anderson, et al.

Book Overview

A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to ground' small business theory in reality
Profiles in...

• Format: Paperback
• Language: English
• ISBN: 1138983926
• ISBN13: 9781138983922
• Release Date: May 2016
• Publisher: Routledge
• Length: 226 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"