Professional Services Marketing: Strategy and Tactics

by Frederick G. Crane

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 156024240X
• ISBN13: 9781560242406
• Release Date: January 1993
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.95 lbs.