Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, Lee Frederikson, John E. Doerr, et al.

Book Overview

Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." - David Maister , author of Managing the Professional Service Firm " Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm...

• Format: Hardcover
• Language: English
• ISBN: 0470438991
• ISBN13: 9780470438992
• Release Date: July 2009
• Publisher: John Wiley & Sons
• Length: 332 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"